About Salim Merchant
Salim Merchant is a singer and composer and, with his brother Sulaiman, one half of the duo Salim–Sulaiman. Their scores for Chak De! India, Rab Ne Bana Di Jodi, Fashion and Band Baaja Baaraat, and songs such as Ali Maula and Shukran Allah, are known for powerful, spiritual and anthem-like sounds.
Salim Merchant quick facts
- Profession: Singer, composer
- Partnership: Salim–Sulaiman (with brother Sulaiman Merchant)
- Known for: Chak De! India, Ali Maula, Shukran Allah
Early life and background
Salim and Sulaiman grew up in a musical family in Mumbai; their father Sadruddin Merchant was a music director, and they trained in Indian and Western music before composing for television and films.
Career highlights
Salim–Sulaiman scored Chak De! India (2007), whose title track became a national sports anthem. They also composed for Rab Ne Bana Di Jodi, Fashion, Band Baaja Baaraat and many other films, and sports and corporate anthems. Salim often sings lead vocals on their compositions.
The duo performs concerts in India and abroad and has served on TV music shows.
Popular songs by Salim Merchant
- Chak De! India (2007, composers)
- Ali Maula – Kurbaan (2009)
- Shukran Allah – Kurbaan (2009)
- Haule Haule – Rab Ne Bana Di Jodi (2008, composers)
- Ainvayi Ainvayi – Band Baaja Baaraat (2010, composers)
Awards and achievements
- Popular awards for the Chak De! India soundtrack
- Composers of sports and brand anthems
Audience and brand fit
Salim suits sports, nation-building and corporate anthems, festive and spiritual campaigns, and cultural or corporate events with a stirring live element.
Book Salim Merchant through CelebrityHai
Brands and event organisers can enquire about Salim Merchant through CelebrityHai for Salim–Sulaiman concerts, brand anthems, corporate and cultural events. Send us the brief with dates, location and what you need delivered. We take it to Salim’s management, check the calendar and come back with fees, usage terms and logistics in writing.
Frequently asked questions
How can I book Salim Merchant for an event or campaign?
Send an enquiry through CelebrityHai with the event or campaign type, city, date and budget range. We check Salim’s availability with their team and share a written quote with terms.
Is Salim Merchant available for brand endorsements?
Salim considers brand partnerships that suit their image and schedule. Availability depends on existing category exclusivities and calendar, which we confirm case by case.
Which languages does Salim Merchant work in?
Hindi, English.
Available for
- Live Performance
- Brand Endorsement
- Event Appearance
- Digital Campaign
- Social Media Campaign
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Salim Merchant’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.





