Audience fit over follower count
The best creator for a campaign is the one whose audience matches your customers, not the one with the biggest number. We look at audience location, language, age and engagement quality, and at whether the creator's content genuinely fits your product.
Disclosure and approvals
Paid creator content in India must be clearly disclosed under ASCI's influencer advertising guidelines. We build disclosure, approval rounds and usage rights into every brief so campaigns are compliant and on schedule.
Frequently asked questions
How do you choose the right influencer for a brand?
We match audience demographics, language, location and content style to your brief, then review past content for fit and brand safety before proposing anyone.
Can creator content be used in our ads?
Yes, if usage rights for paid media are agreed. These are negotiated separately from organic posting.
Do you work with regional-language creators?
Yes. Regional creators often deliver stronger engagement in their markets, and we can combine several languages in one campaign.