Why cricket works for brands
Cricket is followed across age groups, regions and income levels, which gives cricketers a rare breadth of appeal. Players also bring associations with discipline, teamwork and performance that suit fitness, finance, automobile, telecom and FMCG brands.
Working around the season
Active players have limited windows between series, tours and leagues, and sponsorship rules from boards, franchises and team sponsors can restrict categories. We map availability and category conflicts before proposing a name, so there are no surprises after signing.
Frequently asked questions
Can active cricketers shoot during a tournament?
Usually only in short, pre-agreed windows, if at all. Most shoots are scheduled in the off-season or between series.
Are former cricketers easier to book than current players?
Often, because they have fewer schedule and sponsorship restrictions. Many are also active commentators with strong recognition.
Do you work with women cricketers?
Yes. Women's cricket has a growing, highly engaged following, and its players suit brands that want to stand for ambition and progress.