Celebrity Booking
How do I book a celebrity for my brand or event?
Send an enquiry with the brand or event, engagement type, deliverables, dates, city and budget range. We confirm interest and availability with the talent's team and share a quote. Start on Book a Celebrity.
Do you publish celebrity fees?
No. Fees depend on deliverables, usage rights, territory, duration and dates, so we quote for each brief. See how booking works.
How far in advance should I book?
As early as possible. Popular talent plans weeks or months ahead, and festive and wedding seasons fill quickly.
Can you book a specific celebrity we already have in mind?
Yes. Tell us the name and brief and we will approach their team. If they are unavailable, we suggest alternatives. See celebrity booking.
Talent Management
What does talent management include?
Representation, negotiation, contract coordination, calendar management and career planning. Details on talent management.
How do I apply for representation?
Complete the six-step talent registration form. Applications are private and reviewed by our talent team.
Do you charge talent a registration fee?
No. Representation terms are agreed individually and in writing.
Brand Endorsement
How do you choose the right celebrity for an endorsement?
We compare candidates on audience overlap, language and region, brand fit, existing endorsements and budget, and explain the reasoning for each. See brand endorsement.
What goes into an endorsement agreement?
Fee, deliverables, media usage and territory, duration, category exclusivity, approvals, payment schedule and termination terms.
What is the difference between an endorsement and a brand ambassador?
An endorsement is usually tied to a campaign; an ambassador represents the brand across campaigns over a longer term. See brand ambassador.
Do endorsers need to check product claims?
Yes. Endorsers in India are expected to do due diligence on what they endorse. See endorser responsibility.
TVC
Can celebrities be booked for TV commercials?
Yes. We cast celebrity leads and supporting talent and coordinate shoot dates, wardrobe, dubbing and usage with your production house. See TVC casting.
How are TVC usage rights priced?
By media (TV, digital, outdoor), territory and duration. Wider or longer usage costs more.
Can one shoot cover the TVC, print and social content?
Yes, if all deliverables and usage are agreed up front. See commercial shoot.
Events
Can celebrities be booked for corporate events?
Yes, as hosts, speakers, performers or appearances, subject to each talent's policy. See event celebrity booking.
What do you need to quote for an event?
Event type, city and venue, date, duration, audience size and whether travel and stay are needed.
Are travel and riders included in the fee?
Usually not. Travel, hospitality and technical riders are agreed separately. See the corporate events checklist.
Sports Celebrities
Can brands hire cricketers for endorsements?
Yes, subject to availability and any board, franchise or sponsor restrictions, which we check first. Browse cricketers.
Which sports do you cover?
Cricket, football, badminton, wrestling, boxing, tennis, Olympic sport and athletics. See sports celebrity management.
When is the best time to sign an athlete?
Ideally well before major competitions, and with shoots planned around the season. See working around the season.
Bollywood
How early should we approach a Bollywood actor?
As soon as your dates are known. Offer a range of dates to work around film schedules. Browse Bollywood talent.
Do Bollywood endorsements include social media posts?
Only if they are written into the agreement as separate deliverables.
Can a Bollywood star endorse a brand already using another celebrity?
Yes, provided there is no conflicting endorsement in your category.
OTT
Are OTT actors a good fit for brand campaigns?
Often, especially for digital-first campaigns aimed at urban, younger audiences. Browse OTT talent.
Can an actor appear as their series character in an ad?
Only with the agreement of the platform or production that owns the character rights.
Regional Celebrities
Do you work with South Indian film stars?
Yes. Our roster includes Telugu, Tamil and Malayalam film stars, including Kajal Aggarwal, Shriya Saran and Hansika Motwani. For Kannada cinema, send a brief and we will check with the talent's team.
Should we use one national face or regional faces?
It depends on your markets. Regional faces often work better where language and local trust drive purchase. See choosing regional talent.
Do you book Bhojpuri artists for events?
Yes, for stage shows, launches and brand events. Browse Bhojpuri talent.
About these answers
How the FAQ is organised
Questions are grouped by topic: celebrity booking, talent management, brand endorsement, TVC, events, sports celebrities, Bollywood, OTT and regional celebrities. Each answer is short and links to the page with more detail.
Consistent facts
Answers about fees, availability, timelines and contracts are consistent across the site: fees are quoted per brief, availability is confirmed with the talent's team, and every engagement has a written agreement.
Didn't find your answer?
Every service, category, industry and talent page has its own questions. You can also ask the team or send a brief.