Beyond a single campaign
An ambassador represents your brand across launches, seasons and channels. The value builds over time as audiences connect the two names, which is why the choice of person and the structure of the deal matter more than for a one-off endorsement.
Structured for the long run
We plan annual deliverables, appearance days, content calendars, exclusivity and renewal options at the start, so the partnership stays active and both sides know what to expect each year.
Ambassador programmes we build
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National ambassador
A nationally recognised face for brand-wide campaigns.
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Regional ambassador
Local stars for specific states, languages and markets.
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Sports ambassador
Athletes and cricketers who bring performance credibility.
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Product ambassador
A face for a single product line or launch.
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Long-term endorsement
Multi-year terms with annual deliverables and renewal options.
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Category exclusivity
Clear exclusivity so competitors cannot use the same face.
Who it is for
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Brands building recognition
That want one consistent face across years of campaigns.
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Regional brands
Growing within specific states and languages.
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Brands with multiple product lines
Needing product-specific ambassadors.
Talent categories
How it works
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Objective and scope
Brand goals, markets, duration and channels defined.
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Ambassador shortlist
Candidates assessed on fit, perception and category conflicts.
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Annual plan
Deliverables, appearance days and content calendar outlined.
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Negotiation
Fees, exclusivity, renewals and approvals agreed.
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Contract
A multi-year agreement with clear review points.
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Programme management
Each campaign and appearance delivered through the term.
Frequently asked questions
How is a brand ambassador different from an endorsement?
An endorsement is usually tied to a campaign. An ambassador represents the brand over a longer term, across multiple campaigns, launches and appearances.
How long do ambassador contracts run?
Many run for a year or more, with renewal options. Duration is agreed for each partnership.
What does category exclusivity mean?
The ambassador agrees not to endorse competing brands in your category for the term of the contract.
Can we have more than one ambassador?
Yes. Brands often pair a national face with regional ambassadors, or use different ambassadors for different product lines.
Related services
Brand Endorsement
Talent matched to your audience, with endorsement terms that protect both sides.
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Sports Celebrity Management
Endorsements and appearances for cricketers and athletes, planned around their season.
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Celebrity Management
Ongoing representation of established talent: deals, calendar and reputation.
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