Insights on Celebrity Marketing in India
Practical guides on celebrity booking, endorsements, TVCs, events and talent management.
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Advertising
Choosing the right talent for a regional campaign
Language, local credibility and audience fit matter more than national fame when a campaign needs to land in one region.
August 22, 2026 -
Brand Endorsements
What to put in a celebrity endorsement brief
A one-page brief that gets faster, more accurate quotes from talent teams.
July 30, 2026 -
Bollywood
Bollywood endorsements: what to plan before you approach talent
Film schedules, category conflicts and usage rights: preparing for a Bollywood endorsement.
June 22, 2026 -
Celebrity Marketing
How celebrity booking works in India, step by step
From the first brief to the day of the shoot or event: what happens at each stage and what to prepare.
June 10, 2026 -
Influencer Marketing
Influencer disclosure in India: what brands need to know
What the disclosure rules mean for creator campaigns, and how to build compliance into the brief.
May 18, 2026 -
Talent Management
What talent management actually covers
Representation, negotiation, contracts and career planning, explained from the talent's side.
May 2, 2026 -
Celebrity Marketing
Endorsers and misleading ads: what celebrities and brands should check
Why due diligence on claims matters for both brands and the talent who endorse them.
April 2, 2026 -
Sports Marketing
Working with cricketers around the season
Tours, leagues and sponsor conflicts: how to plan cricketer partnerships that survive the season.
March 14, 2026 -
Events
Booking celebrities for corporate events: a planner’s checklist
Hosts, performers and appearances for conferences and award nights: what to decide and when.
February 20, 2026 -
OTT
OTT actors or film stars: which suits your campaign?
When streaming talent outperforms film stars, and when mass recognition still matters.
January 28, 2026
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