Fit before fame
A celebrity endorsement works when audiences believe it. That depends on overlap between the celebrity's audience and your customers, and on whether the association feels natural. We start there, before reach or recognition, and build the campaign around a choice we can defend.
Terms that hold up
Most endorsement problems come from unclear terms: usage that ran too long, exclusivity nobody checked, approvals that stalled a launch. We set out deliverables, media usage, territory, duration, exclusivity and approvals before anyone signs.
How an endorsement comes together
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Celebrity selection
A shortlist built from your objective, audience and budget, not just popularity.
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Audience fit
Who follows the talent, where, in which languages, and how that matches your customers.
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Brand fit
Values, image, existing endorsements and category conflicts checked before you commit.
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Campaign strategy
How the talent will appear across TV, digital, outdoor and retail, and for how long.
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Negotiation
Fee, deliverables, usage rights and exclusivity agreed with the talent's team.
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Contract
An agreement covering approvals, payments, termination and morality clauses.
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Production
Shoot dates, wardrobe, scripts and approvals coordinated with your agency.
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Execution
Launch, posting schedules and appearances managed through to completion.
Who it is for
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Consumer brands
In FMCG, beauty, fashion, automobile, fintech, technology and more.
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Brands entering new regions
Who need a face their new audience already trusts.
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Agencies
Planning endorsement-led campaigns for their clients.
Talent categories
How it works
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Celebrity selection
Shortlist from your objective, audience and budget.
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Audience and brand fit
Audience overlap, values and category conflicts checked.
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Campaign strategy
Media, formats and duration planned around the talent.
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Negotiation
Fee, usage, territory and exclusivity agreed.
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Contract
Approvals, payments and termination terms documented.
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Production and execution
Shoot, launch and posting managed through to completion.
Frequently asked questions
How do you choose the right celebrity for an endorsement?
We start with your objective and customers, then compare candidates on audience overlap, language and region, brand fit, existing endorsements and budget. You get a shortlist with the reasoning for each name.
What is included in an endorsement agreement?
Typically the fee, deliverables, media usage and territory, duration, category exclusivity, approval process, payment schedule and termination terms.
Can a celebrity endorse competing brands?
Not if the agreement includes category exclusivity, which most endorsements do. We check existing commitments before proposing anyone.
How long does an endorsement usually last?
It depends on the campaign. Single campaigns may run for a few months of usage; ambassador deals often run a year or more.
Related services
Brand Ambassador
Long-term faces for your brand, with multi-campaign terms agreed up front.
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TVC Casting
Lead and supporting cast for commercials, scheduled with your production.
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Celebrity Booking
The right celebrity found, confirmed and contracted for your brief.
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