About Khesari Lal Yadav
Khesari Lal Yadav is one of the biggest stars of Bhojpuri cinema and music. Born Shatrughan Kumar Yadav in a village in Saran district, Bihar, he grew up in a low-income family and worked his way up from singing at local events to becoming a leading actor and one of the most prolific singers in the industry. His rags-to-riches story is a big part of why audiences feel so connected to him.
Career highlights
Khesari began his singing career in the late 2000s and moved into films with Saajan Chale Sasural in 2011. He has since appeared in more than 70 films and sung more than 5,000 songs, working mainly in Bhojpuri but also in Hindi, Awadhi and Haryanvi. He won Best Popular Actor at the 2016 Bhojpuri Film Awards, and Best Actor and Best Playback Singer at the Sabrang Film Awards in 2018 for Mehandi Laga Ke Rakhna, followed by more awards for Sangharsh.
He made his Bollywood singing debut in 2014, released Hindi singles with Sony Music India, and collaborated with Badshah on a Bhojpuri version of “Pani Pani”. YouTube listed two of his songs among its top Indian songs of 2022, and he took part in Bigg Boss 13 in 2019.
Why brands work with Khesari Lal Yadav
Khesari has enormous reach across Bihar, eastern Uttar Pradesh, Jharkhand and among Bhojpuri-speaking migrants in cities like Delhi, Mumbai and Surat, as well as overseas. His songs rack up huge views on YouTube, and his fans see him as one of their own. For brands targeting the Hindi heartland, few faces are as effective. His songs often trend during festivals and wedding seasons.
Campaigns that suit Khesari Lal Yadav
- FMCG, beverages and personal care for mass markets
- Mobile phones, telecom and digital payments
- Two-wheelers, agriculture and rural finance
- Brand songs, music videos and YouTube integrations
- Live shows, melas and festive events such as Chhath and Holi
Planning a campaign with Khesari
A brand song or music-led campaign often works better than a standard ad, given how widely his music is shared. Events can draw very large crowds, so plan venue capacity, security and timings carefully. Bhojpuri-first creative is essential to connect with his core fans.
Booking Khesari Lal Yadav through CelebrityHai
Share your brand, deliverables, dates, city and budget range. CelebrityHai checks interest and availability with Khesari’s team and manages negotiation, contracts and coordination.
Quick answers
Can Khesari Lal Yadav sing a custom brand song? Brand songs and music collaborations can be requested.
Is he available for live shows? Stage shows across India can be requested, subject to his schedule.
Can a campaign with Khesari Lal Yadav reach migrants outside Bihar? Yes. His music is hugely popular among Bhojpuri-speaking workers and families in cities such as Delhi, Mumbai, Surat and Kolkata, and in Gulf countries.
How is Khesari Lal Yadav’s fee decided? Fees are not published. They depend on the deliverables, shoot or appearance days, usage rights, platforms, territories, campaign length and any category exclusivity, and they are confirmed with Khesari’s team for each brief.
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Khesari Lal Yadav’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
