About Sachin Tendulkar
Sachin Tendulkar needs little introduction in India. For many families he is not just a former cricketer but part of their own memories: the match they watched together, the century that kept them up at night. Born in Mumbai and widely regarded as one of the greatest batsmen the game has ever seen, Sachin carries a level of trust that very few public figures in the country can match.
Career highlights
Sachin took up cricket at eleven and made his Test debut against Pakistan in Karachi in November 1989, aged just sixteen. Over the next 24 years he represented Mumbai and India, and he retired in November 2013 as the leading run-scorer in international cricket and the only batsman to score one hundred international centuries. He also holds the record for the most player-of-the-match awards in international cricket.
He was part of the team that shared the 2002 ICC Champions Trophy, was named Player of the Tournament at the 2003 World Cup and finally lifted the World Cup in 2011 in his home city, at his sixth attempt. His honours include the Arjuna Award, the Khel Ratna, the Padma Shri, the Padma Vibhushan and, after his retirement, the Bharat Ratna, India’s highest civilian award. He also served as a nominated member of the Rajya Sabha from 2012 to 2018.
Why brands work with Sachin Tendulkar
Sachin represents integrity, humility and sustained excellence. His appeal cuts across age, region, income and language; grandparents and teenagers know him equally well. Brands associated with him borrow that credibility, which is why his name works for products where trust is the deciding factor, from financial services to health and education.
Campaigns that suit Sachin Tendulkar
- Banking, insurance, investments and other trust-led financial products
- Health, nutrition, fitness and preventive healthcare
- Education, sports academies and youth development
- Premium consumer brands and national-scale launches
- Keynotes, leadership conversations and large corporate events
Planning a campaign with Sachin
An association with Sachin is a significant decision for any brand, and his team looks closely at brand values, product claims and how his name will be used. Expect detailed scrutiny of scripts and a longer approval cycle than usual. Share your full campaign plan, including media, duration and territories, at the start. For speaking engagements, describe the audience and the themes you want covered, such as preparation, handling pressure or leadership. Lead times of several weeks or more are normal.
Booking Sachin Tendulkar through CelebrityHai
Send us your brand, the format you have in mind (commercial, digital film, social content, keynote or appearance), dates, city and budget range. CelebrityHai checks interest and availability with Sachin’s team, helps you prepare a brief that meets their expectations, and manages negotiation, contracts and coordination.
Quick answers
Is Sachin Tendulkar available for corporate events? Keynotes, fireside chats and select appearances can be requested, subject to his schedule and the nature of the event.
Will his team review our product claims? Yes. Any claims should be accurate and backed up, and his team will review them before approving a campaign.
How is Sachin Tendulkar’s fee decided? Fees are not published. They depend on the deliverables, shoot or appearance days, usage rights, platforms, territories, campaign length and any category exclusivity, and they are confirmed with Sachin’s team for each brief.
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Sachin Tendulkar’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.





