About Divine
Divine, born Vivian Fernandes, is the face of Indian street rap. Growing up in Mumbai’s Andheri neighbourhood, he turned his experiences into songs such as Yeh Mera Bombay, Mere Gully Mein and Jungli Sher, and his story inspired the Bollywood film Gully Boy (2019).
Divine quick facts
- Real name: Vivian Fernandes
- Born: 2 October 1990, Mumbai
- Profession: Rapper, songwriter, label founder
- Label: Gully Gang Entertainment
- Known for: Mere Gully Mein, Jungli Sher, Kohinoor
Early life and background
Vivian grew up in a chawl in Andheri, Mumbai, where he discovered hip-hop as a teenager and began writing rhymes in English and then Hindi.
Career highlights
Yeh Mera Bombay (2013) and Mere Gully Mein (2015, with Naezy) made him a star of the Indian rap scene. Gully Boy, starring Ranveer Singh and directed by Zoya Akhtar, drew on his and Naezy’s lives and featured his tracks.
His albums Kohinoor and Punya Paap, and his label Gully Gang Entertainment, have made him one of the most influential figures in Indian hip-hop. He has collaborated with international artists and headlines festivals across India.
Popular songs by Divine
- Yeh Mera Bombay (2013)
- Mere Gully Mein ft. Naezy (2015)
- Jungli Sher (2016)
- Kaam 25 (Sacred Games, 2019)
- Kohinoor (2019)
- Punya Paap (2020)
Awards and achievements
- Founder of Gully Gang Entertainment
- Story inspired the film Gully Boy
- Leading figure of Indian street rap
Audience and brand fit
Divine suits streetwear, sneakers, youth, sports, gaming and beverage brands, and campaigns about ambition and hustle. He is especially strong with urban Gen Z and millennial audiences.
Book Divine through CelebrityHai
CelebrityHai handles enquiries for Divine for concerts, festivals and college shows, brand campaigns and anthems. Share your brand, city, dates, deliverables and budget range; we check interest and availability with Divine’s team, confirm usage rights and send a clear written quote before anything is committed.
Frequently asked questions
How can I book Divine for an event or campaign?
Send an enquiry through CelebrityHai with the event or campaign type, city, date and budget range. We check Divine’s availability with their team and share a written quote with terms.
Is Divine available for brand endorsements?
Divine considers brand partnerships that suit their image and schedule. Availability depends on existing category exclusivities and calendar, which we confirm case by case.
Which languages does Divine work in?
Hindi, English.
Available for
- Live Performance
- Brand Endorsement
- Event Appearance
- Digital Campaign
- Social Media Campaign
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Divine’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
