About Virat Kohli
Virat Kohli is one of the greatest batters in the history of cricket and one of the most recognised sportspeople in the world. Born in Delhi in 1988, he combines relentless intensity on the field with a carefully built personal brand around fitness, discipline and self-belief. His following on social media is among the largest of any athlete anywhere.
Career highlights
Virat captained India to the Under-19 World Cup title in 2008 and went on to be part of the teams that won the 2011 Cricket World Cup, the 2013 Champions Trophy, the 2024 T20 World Cup and the 2025 Champions Trophy. He holds the record for the most centuries in ODIs and has scored more than 80 international hundreds. He has also been the leading run-scorer in IPL history while playing his whole IPL career for Royal Challengers Bengaluru.
In 2018 he became the only Indian to be ranked number one in all three formats, and that same year he won the ICC Cricketer of the Year, ODI Player of the Year and Test Player of the Year awards together. He was named the ICC Cricketer of the Decade for 2011–2020 and has won more ICC awards than any other player.
Why brands work with Virat Kohli
Virat represents ambition, fitness and winning. His audience is massive, young and global, and he has a reputation for a disciplined lifestyle that lends real credibility to health and performance brands. An association with Virat signals a premium, aspirational brand with national and international scale.
Campaigns that suit Virat Kohli
- Sportswear, footwear and performance gear
- Fitness, nutrition and plant-forward food brands
- Premium fashion, grooming and luxury goods
- Banking, technology and automotive brands targeting ambitious young consumers
- National launches and large-scale digital campaigns
Planning a campaign with Virat
Virat’s calendar is shaped by international cricket and the IPL, and he works with a select set of long-term partners, so category conflicts are a key early check. Expect a detailed approval process for scripts and claims, and plan shoots well in advance during gaps in the season. Fitness and lifestyle claims in particular need to be accurate and consistent with his public stance.
Booking Virat Kohli through CelebrityHai
Share your brand, deliverables, dates, territories and budget range. CelebrityHai checks interest and availability with Virat’s team, identifies potential conflicts with existing partners, and manages negotiation, contracts and coordination.
Quick answers
How far ahead should we plan? Several months is sensible, given cricket schedules and the approval process.
Does he do social media posts for brands? Social deliverables can be included in larger associations, subject to his team’s approval.
How is Virat Kohli’s fee decided? Fees are not published. They depend on the deliverables, shoot or appearance days, usage rights, platforms, territories, campaign length and any category exclusivity, and they are confirmed with Virat’s team for each brief.
Can Virat Kohli’s association cover international markets? Yes, his recognition is global, but international usage and territories significantly affect the fee and need to be agreed up front with his team.
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Virat Kohli’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
