About Malini Awasthi
Malini Awasthi is one of India’s most celebrated folk singers, often called the “Folk Queen of India”. Born in Kannauj, Uttar Pradesh, into a family of doctors, she began learning music at the age of five and went on to become a disciple of the legendary Padma Vibhushan Vidushi Girija Devi of the Benares gharana. Her voice carries the folk traditions of Uttar Pradesh and Bihar to audiences across India and the world.
Career highlights
Classically trained, Malini is equally at home in Hindustani forms such as dadra, thumri, kajri and chaiti, and she also performs ghazals and Sufi music. She sings fluently in Awadhi, Bhojpuri, Bundeli and Braj, keeping regional song traditions alive for new generations through concerts, television and recordings.
In recognition of her decades of service to Indian music, the Government of India awarded her the Padma Shri in 2016. She has also contributed to academic life, working as a visiting professor at the Centre for Media Studies at Jawaharlal Nehru University and later as a Professor of Practice at Chaudhary Charan Singh University, Meerut.
Why brands work with Malini Awasthi
Malini represents cultural pride, tradition and authenticity. She has deep respect among audiences in Uttar Pradesh, Bihar and the wider Hindi heartland, and her music is closely tied to festivals, weddings and seasonal celebrations. Brands that associate with her gain warmth, credibility and a genuine connection with regional culture.
Campaigns that suit Malini Awasthi
- Festive campaigns around Holi, Chhath, Diwali and the wedding season
- Tourism, heritage and state cultural promotions
- Handloom, crafts, sarees and traditional jewellery
- Food, spices and FMCG brands with regional roots
- Live concerts, cultural festivals and corporate celebrations
Planning a campaign with Malini
Malini’s strength is music, so formats such as a brand song, a live performance or a festive musical film suit her better than a conventional product ad. If you want a custom composition, allow time for writing, rehearsal and recording. For live events, share details of the stage, sound setup and audience so her team can plan the performance properly.
Booking Malini Awasthi through CelebrityHai
Share your brand, the format (concert, brand song, festive film or appearance), dates, city and budget range. CelebrityHai checks interest and availability with Malini’s team and manages negotiation, contracts, technical requirements and coordination.
Quick answers
Can Malini Awasthi perform at a corporate or wedding event? Live performances can be requested, subject to her concert calendar.
Which languages does she sing in? Hindi and regional languages including Bhojpuri, Awadhi, Bundeli and Braj.
Can Malini Awasthi help us connect with a specific regional culture? Yes. She is an authority on the folk traditions of Awadh, Purvanchal and Bundelkhand, and can bring genuine cultural depth to campaigns aimed at those audiences. She is also a respected speaker on Indian folk music and heritage.
How is Malini Awasthi’s fee decided? Fees are not published. They depend on the deliverables, shoot or appearance days, usage rights, platforms, territories, campaign length and any category exclusivity, and they are confirmed with Malini’s team for each brief.
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Malini Awasthi’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
