Talent teams receive many vague requests. A short, specific brief gets you a faster reply, a more accurate quote and a better shortlist. Here is what belongs on that one page.
Key takeaways
- One page is enough if it is specific.
- Usage, territory and exclusivity drive the fee.
- Approval windows protect shoot dates.
- Have claim substantiation ready before you ask.
The essentials
Brand and product, campaign objective, target audience, deliverables (shoot days, posts, appearances), usage rights and territory, timeline, and budget range. If you can only add one more line, add the markets and languages the campaign will run in.
The details that change the fee
Category exclusivity, length of the association, number of shoot days, and whether content runs on television, digital, outdoor or all three. Each of these widens what the talent gives up, so each affects price. Our brand endorsement page explains how these terms are structured.
Approvals and timelines
State who approves scripts and creatives, and how quickly. Clear approval windows keep shoot dates from slipping, and talent teams will often ask for them before agreeing to a date.
Substantiation
If the campaign makes product claims, have the evidence ready. Endorsers in India are expected to do due diligence on what they endorse, and many talent teams now ask to see substantiation before signing.
Frequently asked questions
Should we share our budget with the agency?
Yes, a range at least. It lets the agency propose talent you can actually book instead of a shortlist you cannot afford.
What is category exclusivity?
An agreement that the talent will not endorse competing brands in your category for the contract term.