Casting around the script
Every commercial has a character, a tone and a budget. We read the script with your agency, propose talent who fit the role and the brand, and handle the conversations with their teams, from the lead face to the supporting cast.
Built around the shoot
Celebrity schedules and production schedules rarely line up on their own. We lock shoot days, look tests, wardrobe calls, dubbing and approvals with the production house so the day runs as planned.
What we offer
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Celebrity casting
Lead faces for national and regional commercials.
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Actor casting
Supporting actors and character artists for every role.
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Sports casting
Cricketers and athletes, scheduled around their season.
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Regional casting
Talent for Telugu, Tamil, Kannada, Malayalam, Bhojpuri and more.
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Commercial shoot
Talent coordination for print and digital alongside the film.
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Production coordination
Call sheets, wardrobe, travel and approvals aligned with the production house.
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Shoot management
A team on set to manage talent needs and timings.
Who it is for
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Advertising agencies
Casting for client commercials on tight timelines.
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Production houses
Needing reliable talent coordination on set.
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Brands with in-house teams
Producing their own ad films and branded content.
Talent categories
How it works
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Script and brief
Roles, tone, shoot window and budget shared.
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Casting options
Celebrity and supporting cast proposed for each role.
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Look tests and approvals
Where the talent agrees, look tests and client approvals.
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Negotiation
Fees, shoot days and media usage agreed.
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Pre-production
Wardrobe, travel, call sheets and dubbing scheduled.
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Shoot day
Talent management on set through to wrap.
Frequently asked questions
Can you cast both the celebrity and supporting actors?
Yes. We cast the lead and supporting talent and coordinate them as one schedule with your production house.
Do celebrities do auditions or look tests?
Established celebrities generally do not audition, but many agree to look tests or wardrobe trials. We confirm what each talent will do.
How are TVC usage rights priced?
Usage is usually agreed by media (TV, digital, outdoor), territory and duration. Wider or longer usage increases the fee.
Do you cast for regional language commercials?
Yes, including Telugu, Tamil, Kannada, Malayalam, Bhojpuri, Marathi, Bengali and other markets.
Related services
Commercial Shoot
Talent, schedules and on-set coordination for print, digital and video shoots.
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Brand Endorsement
Talent matched to your audience, with endorsement terms that protect both sides.
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Celebrity Booking
The right celebrity found, confirmed and contracted for your brief.
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