About Alka Yagnik
Alka Yagnik is one of the most successful female playback singers in Hindi cinema, the voice behind a huge share of 1990s and 2000s romantic hits. Songs such as Ek Do Teen, Tip Tip Barsa Paani, Choli Ke Peeche, Taal Se Taal Mila, Kuch Kuch Hota Hai and Agar Tum Saath Ho keep her among the most-streamed artists on YouTube even today.
Alka Yagnik quick facts
- Born: 20 March 1966, Kolkata
- Profession: Playback singer
- Known for: Ek Do Teen, Taal Se Taal Mila, Kuch Kuch Hota Hai
- Honours: Two National Film Awards; multiple Filmfare Awards
- Languages: Hindi, Gujarati, Bengali and more
Early life and background
Born in 1966 in Kolkata into a Gujarati family, Alka began singing on All India Radio as a child. Her mother, a classical singer, trained her, and she moved into film playback in her teens.
Career highlights
Her breakthrough came with Ek Do Teen (Tezaab, 1988). Through the 1990s she was the leading female voice for films like Hum Aapke Hain Koun..!, Kuch Kuch Hota Hai, Taal, Kaho Naa… Pyaar Hai and Lagaan, often in duets with Udit Narayan and Kumar Sanu.
She has been ranked among the world’s most-streamed artists on YouTube, a sign of how deeply her songs remain in everyday listening.
Popular songs by Alka Yagnik
- Ek Do Teen – Tezaab (1988)
- Choli Ke Peeche – Khal Nayak (1993)
- Tip Tip Barsa Paani – Mohra (1994)
- Kuch Kuch Hota Hai (1998)
- Taal Se Taal Mila – Taal (1999)
- Agar Tum Saath Ho – Kal Ho Naa Ho (2003)
Awards and achievements
- National Film Awards for Ghoonghat Ki Aad Se and Kuch Kuch Hota Hai
- Multiple Filmfare Awards for Best Female Playback Singer
Audience and brand fit
Alka Yagnik suits nostalgia, family and festive campaigns, jewellery and ethnic wear, and brands that want to connect with audiences who grew up on 90s Bollywood music.
Book Alka Yagnik through CelebrityHai
Looking to work with Alka Yagnik? CelebrityHai can approach Alka’s team for select concerts, brand music and appearances. Tell us about the campaign or event, the timeline and the budget range, and we will confirm availability, negotiate terms and manage the paperwork and the day itself.
Frequently asked questions
How can I book Alka Yagnik for an event or campaign?
Send an enquiry through CelebrityHai with the event or campaign type, city, date and budget range. We check Alka’s availability with their team and share a written quote with terms.
Is Alka Yagnik available for brand endorsements?
Alka Yagnik is selective about appearances. Music-led and nostalgia campaigns are the strongest fit, and each request is checked with her team.
Which languages does Alka Yagnik work in?
Hindi, Gujarati, Bengali, Punjabi, Marathi.
Available for
- Live Performance
- Brand Endorsement
- Event Appearance
- Digital Campaign
- Social Media Campaign
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Alka Yagnik’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
