About Alok Kumar
Alok Kumar is a Bhojpuri singer and actor from Patna, Bihar. He won the first season of Mahuaa TV’s singing reality show Sur Sangram.
Career highlights
Alok began his career as a contestant on Sur Sangram, and his win made him a popular singer across Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.
He made his acting debut in Kahiya Biyah Bola Karba with Rinku Ghosh and has since worked in many Bhojpuri films.
What audiences love about Alok
Fans love Alok’s voice and his live performances.
He is well known across the Hindi heartland.
Winning the first season of a major Bhojpuri singing show gave him a loyal audience that has stayed with him, and his live shows draw big crowds. He is a strong choice for festive campaigns around Chhath, Holi and weddings.
Why brands work with Alok Kumar
Alok offers strong reach in the Bhojpuri belt and live-performance experience. He suits brand songs, festive campaigns and events.
Campaigns that suit Alok Kumar
- Brand songs and jingles
- Live concerts and events
- Bihar and UP brands
- Festive campaigns
- Music platforms
Planning a campaign with Alok
Music-led creative suits Alok.
Booking Alok Kumar through CelebrityHai
Share your brand, deliverables, dates, city and budget range. CelebrityHai checks interest and availability with Alok’s team and manages negotiation, contracts and coordination.
Quick answers
Which show did Alok Kumar win? The first season of Sur Sangram.
What was his acting debut? Kahiya Biyah Bola Karba.
Where is he from? Patna, Bihar.
How quickly can a booking with Alok be confirmed? Simple appearances can sometimes be confirmed within days, while campaigns involving shoots, multiple deliverables or long usage periods usually take a few weeks. Sharing your brief, dates and budget range early helps Alok’s team respond faster.
What should our brief to Alok include? The brand and product, the deliverables you need, preferred dates and city, the platforms and duration of usage, and a budget range. Including references or a mood board helps the team assess fit quickly.
Will Alok review the script? Yes. Scripts, product claims and creative are shared with Alok’s team for approval before the shoot, which is standard for celebrity campaigns.
Can Alok do social media posts for a brand? Yes, subject to approval. Instagram posts, reels and stories are commonly bundled with shoot and appearance deals, and the number of posts, captions and tagging are agreed in the contract.
Is Alok available for events outside Mumbai? Appearances in other cities and overseas can be arranged depending on schedule. Travel, stay and the appearance window are agreed upfront so the day runs smoothly.
Can we book Alok for a virtual appearance? Video messages, live sessions and recorded greetings are often possible and can be a cost-effective option for internal events, launches and digital campaigns.
How is Alok Kumar’s fee decided? Fees are not published. They depend on the deliverables, shoot or appearance days, usage rights, platforms, territories, campaign length and any category exclusivity, and they are confirmed with Alok’s team for each brief.
Enquire for a campaign or event
Choose the format you are planning. These are enquiry options, not confirmed services; Alok Kumar’s team decides which briefs they accept.
- Brand endorsement
- Brand ambassador
- TV commercial
- Digital or social campaign
- Product launch
- Corporate event
- Public event or performance
- Commercial shoot or other
Fees are not published. They depend on deliverables, usage rights, duration and dates, and are confirmed with the talent’s team for your brief.
